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Publishing Economics: Facebook, European Expansion, Ad Blocking

Analyzing the latest publishing economics, with news from Business Insider and a very interesting new entry for print magazines The volatility of publishing economics will be mitigated with a...

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The Five Magazine Editions You Should Consider

One of the many strategies Mequoda leverages for its clients on magazine editions is now available to all publishers There’s no such thing as publishing a magazine. The fact is, if you want to...

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How and Why to Evolve from a Solo Magazine to Multiplatform

In publishing, there’s no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in...

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Multiplatform Publishers Adding Game-Changing Talent

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams Our reporting on multiplatform publishers leveraging new personnel for success...

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Savvy Digital Publishers Driving Website Traffic & Controlling Brand Identity

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in...

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Publishers Driving Website Traffic Through Social Are Making Changes

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers  Driving website traffic is...

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Content Publishers & The Efficacy of Article Formatting With Social Media

Google and Facebook have both attempted to appease content publishers with article formats – but which provides a better solution to audience development? Content publishers using social media for...

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Digital Magazine Opportunities Expand for Lifestyle Brands

Apple has bought Texture, a digital magazine service, while also expanding its advertising offerings within Apple News articles through the use of Google’s DoubleClick for Publishers; Robb Report...

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Subscription Website Publishers Launch New Membership Options, Services

Subscription website publishers at Consumer Reports are using new membership tiers to grow revenue per person; Washington Post begins to offer subscriber-only content; More comes to light regarding...

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Audience Development News: An Audience Network, Ad Serving, and Content...

Microsoft launches its new audience network ‘Audience Ads’; Apple News begins allowing publishers to serve ads through Google’s DoubleClick for Publishers; Wirecutter is utilizing other publishers as...

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