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Niche Publishers in the News Show Value of Strong Audience
Niche publishers like Sneaker News are making their mark; plus, Apple News vs. Facebook Instant Content that doesn’t deeply consider audience is a waste of time and money. It’s no coincidence that the...
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How to Make a Digital Magazine on a Shoestring Budget
How to make a digital magazine replica on a budget, while you’re budgeting to publish a better version. If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher...
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Ad Blocking Programs Continue to Vex Marketers, Publishers
How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs? As ad blocking programs proliferate and become more popular with consumers – especially younger consumers...
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Will Apple News Serve as Solid Content Distribution Platform for Publishers?
Content distribution platform opportunities and challenges for digital magazines There’s no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda...
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Mobile Publisher Outlook on Ad Blocking
Are you a mobile publisher worried about ad blocking? CEO of the IAB + other media companies offer their opinions … If you’re a mobile publisher trying to monetize an already challenging platform for...
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Apple Publishing for Digital Magazines: Is “News” Working?
Apple publishing is nothing new to media companies, but Apple News is – how is the aggregation format working as a successor to Newsstand? Apple publishing opportunities have long served as a component...
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How Publishers Can Use Facebook Instant Articles
Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me...
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3 Digital Magazine Publishing Predictions for 2016
Publishers will reinvent their digital magazines across platforms and newsstands in 2016 This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single...
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Creating Digital Magazines: From Press to Plate Faster Than Ever
Publishers aren’t just going digital anymore, they’re creating digital magazines that are evolving as quickly as the technology that hosts them In 1967, an eight-page issue of Computerworld was...
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News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook
Checking in on the state of relations between social media, publishers If successful social media publishers can count on one thing, it’s that they can count on nothing. Magazines on social media must...
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Social Media for Magazines: Audiences Up in 2015
Last year was a good one when it comes to social media for magazines; plus, a spike in Meredith revenues, the Forbes strategy to block ad blockers; and Apple’s plan for subscription content If you want...
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Digital Media Publisher News: Branded Content Agency, Digital Newsstands, and...
One last round of digital media publisher predictions for 2016; plus, AIM, AAM, Readbug, and TeamRock making headlines Are you a digital media publisher keeping tabs on the competition, looking for...
View ArticleOnline Publishing Platform News: Facebook, Apple, and More
Pick your favorite online publishing platform, and there’s probably news; plus, when does a digital paywall become pay as you go? The idea of the perfect online publishing platform continues to emerge...
View ArticleOnline Magazine Ads: News From Google, Apple, Trinity Mirror, and More
With ad blocking programs, social media and digital publishing platforms, as well as aggregation, how some companies are handling challenge of online magazine ads Most publishers – at least most niche...
View ArticleMagazine Platforms Aplenty: Facebook, Apple, Google, and More
The floodgates are opening for digital publishers looking to capitalize on magazine platforms, as big names offer big promises with distributed content Magazine platforms mean everything to your...
View ArticleOnline Publishing Trends: Digital Diversity, Adaptation Challenges, and...
Axel Springer, the Telegraph, City AM, and more making headlines with the latest online publishing trends Is there anything more mercurial than online publishing trends? Not many industries have a more...
View ArticleNatGeo “Shares” Social Publishing Strategy
What drives social publishing success? Plus, InStyle makes digital push, Bauer Xcel on print-digital tactics, and programmatic’s big slice of the advertising pie Social publishing, or preparing and...
View ArticlePublishing Economics: Facebook, European Expansion, Ad Blocking
Analyzing the latest publishing economics, with news from Business Insider and a very interesting new entry for print magazines The volatility of publishing economics will be mitigated with a...
View ArticleThe Five Magazine Editions You Should Consider
One of the many strategies Mequoda leverages for its clients on magazine editions is now available to all publishers There’s no such thing as publishing a magazine. The fact is, if you want to...
View ArticleHow and Why to Evolve from a Solo Magazine to Multiplatform
In publishing, there’s no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in...
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