Multiplatform Publishers Adding Game-Changing Talent
Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams Our reporting on multiplatform publishers leveraging new personnel for success...
View ArticleSavvy Digital Publishers Driving Website Traffic & Controlling Brand Identity
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in...
View ArticlePublishers Driving Website Traffic Through Social Are Making Changes
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers Driving website traffic is...
View ArticleMagazine Platforms Aplenty: Facebook, Apple, Google, and More
The floodgates are opening for digital publishers looking to capitalize on magazine platforms, as big names offer big promises with distributed content Magazine platforms mean everything to your...
View ArticleOnline Publishing Trends: Digital Diversity, Adaptation Challenges, and...
Axel Springer, the Telegraph, City AM, and more making headlines with the latest online publishing trends Is there anything more mercurial than online publishing trends? Not many industries have a more...
View ArticleNatGeo “Shares” Social Publishing Strategy
What drives social publishing success? Plus, InStyle makes digital push, Bauer Xcel on print-digital tactics, and programmatic’s big slice of the advertising pie Social publishing, or preparing and...
View ArticlePublishing Economics: Facebook, European Expansion, Ad Blocking
Analyzing the latest publishing economics, with news from Business Insider and a very interesting new entry for print magazines The volatility of publishing economics will be mitigated with a...
View ArticleThe Five Magazine Editions You Should Consider
One of the many strategies Mequoda leverages for its clients on magazine editions is now available to all publishers There’s no such thing as publishing a magazine. The fact is, if you want to...
View ArticleHow and Why to Evolve from a Solo Magazine to Multiplatform
In publishing, there’s no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in...
View ArticleMultiplatform Publishers Adding Game-Changing Talent
Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams Our reporting on multiplatform publishers leveraging new personnel for success...
View ArticleSavvy Digital Publishers Driving Website Traffic & Controlling Brand Identity
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in...
View ArticlePublishers Driving Website Traffic Through Social Are Making Changes
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers Driving website traffic is...
View ArticleContent Publishers & The Efficacy of Article Formatting With Social Media
Google and Facebook have both attempted to appease content publishers with article formats – but which provides a better solution to audience development? Content publishers using social media for...
View ArticleDigital Magazine Opportunities Expand for Lifestyle Brands
Apple has bought Texture, a digital magazine service, while also expanding its advertising offerings within Apple News articles through the use of Google’s DoubleClick for Publishers; Robb Report...
View ArticleSubscription Website Publishers Launch New Membership Options, Services
Subscription website publishers at Consumer Reports are using new membership tiers to grow revenue per person; Washington Post begins to offer subscriber-only content; More comes to light regarding...
View ArticleAudience Development News: An Audience Network, Ad Serving, and Content...
Microsoft launches its new audience network ‘Audience Ads’; Apple News begins allowing publishers to serve ads through Google’s DoubleClick for Publishers; Wirecutter is utilizing other publishers as...
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